最近在SEO討論社團內有兩個社群提出的討論,包括:使用中文URL網址會傷害SEO嗎?H1字體可以小於H2或H3嗎?由於波許本身對於這兩個網站SEO優化知識也是充滿好奇,所以就爬了一下資料分享,也希望更多網友可以提出討論 🙂
快速連結:
使用中文URL網址會傷害SEO嗎?
關於使用當地語言作為網址(URL, Uniform Resource Locator),John Mueller(Google網站管理員趨勢分析師)曾針對這個問題發表了影片:
對於非英文語言的網站,有時候在網址生成的時候會出現以當地語言的網址,以中文網站來說,若要以文章標題為網址,就會出現中文的標題,以這篇文章為例,系統預設的是中文網址(URL),但以往我們都會修改成較短的英文。如果直接用中文網址(URL),是否會影響網站SEO呢?
Google搜尋引擎透過URLs作為標地來爬取網頁,URLs就如同地址一樣讓Googlebot造訪並且爬取,如果你的URLs網址是獨特且能代表網頁內容,使用非英語的網址是沒有問題的。
中文的網址則會透過UTF-8轉譯,但轉譯後網址結構會變得又臭又長,例如原始網址:https://www.money101.com.tw/blog/台北-taipei-101-觀景台票價優惠-行動支付最優只要150元 ,當我們將上述網址複製然後再貼上後,會得到:https://www.money101.com.tw/blog/%E5%8F%B0%E5%8C%97-taipei-101-%E8%A7%80%E6%99%AF%E5%8F%B0%E7%A5%A8%E5%83%B9%E5%84%AA%E6%83%A0-%E8%A1%8C%E5%8B%95%E6%94%AF%E4%BB%98%E6%9C%80%E5%84%AA%E5%8F%AA%E8%A6%81150%E5%85%83
下面這一串參數就是透過UTF-8轉譯後的網址結構,1個中文字符經過UTF-8編碼後通常會占用3個字節:
%E5%8F%B0%E5%8C%97-taipei-101-%E8%A7%80%E6%99%AF%E5%8F%B0%E7%A5%A8%E5%83%B9%E5%84%AA%E6%83%A0-%E8%A1%8C%E5%8B%95%E6%94%AF%E4%BB%98%E6%9C%80%E5%84%AA%E5%8F%AA%E8%A6%81150%E5%85%83
不過,中文網址帶來好處是可以讓使用者一眼留意,也許會增加點擊意願。
總結:
使用中文網址作為網址,事實上並不會影響網站SEO,但是經過轉譯後的中文網址,很容易變得又臭又長,在分享和複製上會較為不便。因此,在替網址結構命名時,建議謹慎思考。
比較好的做法,可參考trip advisor的方式,使用者在SERP看到網址結構為中文的導覽標記

點入後針對台北餐廳這分類頁,分別有兩個網址:
- https://www.tripadvisor.com.tw/Restaurants-g293913-台北.html
- https://www.tripadvisor.com.tw/Restaurants-g293913-Taipei.html
當使用者透過中文網址1連入網頁,他使用301轉址轉到英文網址2,如此一來,中文網址和英文網址的這兩個網址都具備,且連到同一個網頁,無論使用者使用哪個網址,都可以很順利的找到。
H1字體可以小於H2會影響SEO嗎?
這個問題其實很常出現在比較設計型的網站或是活動頁,有些活動頁使用圖片作為主KV視覺圖,會把H1藏起來或是字體變小配合整體網頁設計美感。這問題在Google Webmaster論壇也曾經有討論,其實依據W3C規定(World Wide Web Consortium),<h1> 的文字大小 預設值是 2em ,<h2> 的文字大小 預設值是 1.5em,字體大小,<h1>和<h2>等標籤在網頁上是有階層架構的,如果最大的主體H1小於次級階層H2,在網頁架構上就會有誤導使用者的疑慮,而這件事情本身就會影響到SEO網站優化。
H1主標和H2副標用途在強調文字並且作為每段文字的分段角色,讓使用者在閱讀是可以明白這是一個段落,而段落的大標題是什麼,協助使用者分段並且維持良好的閱讀性。
總結:
請遵循W3C標準,在網頁結構(Structure)採用標準的建議,並且製作出符合標準的網頁,符合W3C標準的網頁,不僅可使網頁原始碼簡潔,結構化程式更高,進而更容易被搜索機器人檢索,收錄,讓網頁帶來更高的排名。
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