最近在SEO討論社團內有兩個社群提出的討論，包括：使用中文URL網址會傷害SEO嗎？H1字體可以小於H2或H3嗎？由於波許本身對於這兩個網站SEO優化知識也是充滿好奇，所以就爬了一下資料分享，也希望更多網友可以提出討論 🙂
快速連結：
使用中文URL網址會傷害SEO嗎？
關於使用當地語言作為網址(URL, Uniform Resource Locator)，John Mueller（Google網站管理員趨勢分析師）曾針對這個問題發表了影片：
對於非英文語言的網站，有時候在網址生成的時候會出現以當地語言的網址，以中文網站來說，若要以文章標題為網址，就會出現中文的標題，以這篇文章為例，系統預設的是中文網址(URL)，但以往我們都會修改成較短的英文。如果直接用中文網址(URL)，是否會影響網站SEO呢？
Google搜尋引擎透過URLs作為標地來爬取網頁，URLs就如同地址一樣讓Googlebot造訪並且爬取，如果你的URLs網址是獨特且能代表網頁內容，使用非英語的網址是沒有問題的。
中文的網址則會透過UTF-8轉譯，但轉譯後網址結構會變得又臭又長，例如原始網址：https://www.money101.com.tw/blog/台北-taipei-101-觀景台票價優惠-行動支付最優只要150元 ，當我們將上述網址複製然後再貼上後，會得到：https://www.money101.com.tw/blog/%E5%8F%B0%E5%8C%97-taipei-101-%E8%A7%80%E6%99%AF%E5%8F%B0%E7%A5%A8%E5%83%B9%E5%84%AA%E6%83%A0-%E8%A1%8C%E5%8B%95%E6%94%AF%E4%BB%98%E6%9C%80%E5%84%AA%E5%8F%AA%E8%A6%81150%E5%85%83
下面這一串參數就是透過UTF-8轉譯後的網址結構，1個中文字符經過UTF-8編碼後通常會占用3個字節：
%E5%8F%B0%E5%8C%97-taipei-101-%E8%A7%80%E6%99%AF%E5%8F%B0%E7%A5%A8%E5%83%B9%E5%84%AA%E6%83%A0-%E8%A1%8C%E5%8B%95%E6%94%AF%E4%BB%98%E6%9C%80%E5%84%AA%E5%8F%AA%E8%A6%81150%E5%85%83
不過，中文網址帶來好處是可以讓使用者一眼留意，也許會增加點擊意願。
總結：
使用中文網址作為網址，事實上並不會影響網站SEO，但是經過轉譯後的中文網址，很容易變得又臭又長，在分享和複製上會較為不便。因此，在替網址結構命名時，建議謹慎思考。
比較好的做法，可參考trip advisor的方式，使用者在SERP看到網址結構為中文的導覽標記
點入後針對台北餐廳這分類頁，分別有兩個網址：
- https://www.tripadvisor.com.tw/Restaurants-g293913-台北.html
- https://www.tripadvisor.com.tw/Restaurants-g293913-Taipei.html
當使用者透過中文網址1連入網頁，他使用301轉址轉到英文網址2，如此一來，中文網址和英文網址的這兩個網址都具備，且連到同一個網頁，無論使用者使用哪個網址，都可以很順利的找到。
H1字體可以小於H2會影響SEO嗎？
這個問題其實很常出現在比較設計型的網站或是活動頁，有些活動頁使用圖片作為主KV視覺圖，會把H1藏起來或是字體變小配合整體網頁設計美感。這問題在Google Webmaster論壇也曾經有討論，其實依據W3C規定(World Wide Web Consortium)，<h1> 的文字大小 預設值是 2em ，<h2> 的文字大小 預設值是 1.5em，字體大小，<h1>和<h2>等標籤在網頁上是有階層架構的，如果最大的主體H1小於次級階層H2，在網頁架構上就會有誤導使用者的疑慮，而這件事情本身就會影響到SEO網站優化。
H1主標和H2副標用途在強調文字並且作為每段文字的分段角色，讓使用者在閱讀是可以明白這是一個段落，而段落的大標題是什麼，協助使用者分段並且維持良好的閱讀性。
總結：
請遵循W3C標準，在網頁結構（Structure）採用標準的建議，並且製作出符合標準的網頁，符合W3C標準的網頁，不僅可使網頁原始碼簡潔，結構化程式更高，進而更容易被搜索機器人檢索，收錄，讓網頁帶來更高的排名。
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